Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Wide distribution channel coverage, Strong A/S (maintained VW’s brandimage)
Slowly cancelling Dealer shops and implementing more 4S Shops
Strong pressure due to high investment requirements in some small cities
Abilities of the dealers are not that great (in terms of profitability)
Late entry, yet very successful
Focuses on personal consumption of automobiles
Efforts concentrat
image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market in China has been attracting many multinational enterprises. At present, most major multinational brands are available in major cities. These enterprises main
brandimage.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brandimage and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its products
Forming a positive brandimage through eco-friendly eco bag. Characteristic of Americans pursuing comfort, eco-bag of suitable size can be used continuously. Initially distributed free of charge for promotional purposes, and sell Customellow Eco bags with low prices .
BrandImage
Existing Model : Song Joong-gi
Images that stimulate maternal instinct, intelligent and gentle image but not strong
Ⅰ. 개요
우리나라의 대다수 광고 대행사가 광고전략 및 컨셉과 광고 메시지를 개발함에 있어, 체계적인 조사와 이론 및 모델을 바탕으로 그 개발에 힘쓰는 것에는 실질적으로 많은 어려움이 있는 것이 사실이다. 물론, 우리나라의 대표적 광고대행사인 엘지애드(lgad)와 같이 자체적인 새로운 브랜드
brands such as Inter-Contiental, Hilton, Hyatt and Novotel. Forigners have constantly griped about Seoul’s high accommodation prices. The city’s five-star properties charge about 300,000won per night, a rate that rivals those in Tokyo and HongKong, two of the world’s most expensive hotel cities, and significantly more than hotels in Shanghan, Taiwan and Singapore. At the other end of the sp
transition of the company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development of the company in terms of brand-image, product design and quality, sales, value and its market share has been on the upswing with some consistency. Hyundai Motor Company is now the leading automobile producer in South and is accountable for almost 10% of the global automobile market share.
From midterm presentation, consumer's needs to luxury items is high quality, brand user image, image making, superiority, desire of ostentation, trend, brand loyalty, background.
The following is a few examples method of foreign fashion luxury brand to meet consumer's needs.
❶ high quality
Left side, 69E means that producer
Right side, L in the rectangle mean that year
creates it. The artisan's name is engraved on top of the bag. Later, when a repair request comes artisan made the bag should be repaired. Such as lifetime responsibility system.
❷Brand user image-superiority
▶Louis Vuitton's all advertising is done through magazines to deal with higher priced products. Because target is consumers that maintain economic power of high level.